Become a dog trainer – with Sarah Whitehead’s Clever Dog Company Method Licensed Trainer Scheme


Children are often our best trainers at classes and we actively encourage the whole family to attend.

Ever wanted to become a dog trainer, but didn’t know how to take the plunge by yourself?

Sarah Whitehead’s Clever Dog Company® has an outstanding reputation as offering the very best in modern, fun training! We are known for our expertise, behavioural understanding, up-to-the-minute training methods and exceptional customer service. We specialise in offering 1-1 personal training and puppy classes and are proud to be known as the elite of the professional dog training world.

At Clever Dog Company, we pride ourselves on offering a comprehensive range of training options that are both educational for dog and owner, and great fun as well. Indeed, some of our licensees offer sessions every day and evening of the week, with clients returning time after time for more training, fun and education.

If you are passionate about giving dogs and families the best possible start to their relationship, we want you!

How to become a brilliant (and successful) dog trainer using Sarah Whitehead’s ‘Clever Dog Company’ Method

We believe that a combination of behavioural understanding and practical skill makes for not just a good dog trainer, but a brilliant one!

We also understand that after you have invested time and money on gaining knowledge and experience, you probably need a little help to actually know how to put it into practice and start helping dogs and their owners – and building a business, if that’s your plan.

With our Method, you can graduate from our ‘Clever Dog Company’ Method programme on a Friday and have your first client booked the following week!

Unlike other programmes which tell you how to train, but not how to impart this essential information to owners – or how to actually book clients so that you can do so – we give you the practical strategies that work and then continue to support you via our online resource that’s only available to those who have studied with Sarah.

This Programme can easily pay for itself within three months of your induction. It’s easy, it’s straight-forward and it works.

Here’s how:

  1. Complete (and pass!) Sarah’s ThinkDog! Certificate home-study accredited course (12 credits @ Level 2)
  2. Attend and pass ThinkDog! Practical with Sarah and Stella, to skill-up on how to clicker train (properly!).
  3. Receive your personal invitation to become certified in the Clever Dog Company Method.
  4. Sign up for our Clever Dog Company Method Programme, and attend the special two-day ‘Get Set-Up’ event with Sarah and Stella….
  • Includes:
    • Full structure of our remarkably effective and enjoyable Programmes for you to follow with clients (and make profit immediately, so you are rewarded too!)
    • Full training methodology and trouble-shooting
    • Detailed lesson plans for you and for your clients
    • Checklists and client hand-outs
    • Forms and templates for you to use with clients
    • Pricing help, insurance, dealing with difficult owners
    • A marketing plan that really works
    • Receive the Method Manual
    • Receive one year’s free subscription to Sarah Whitehead’s Inner Circle Online Mentoring Programme (worth £324)
    • Trade rates on Clever Dog Company ‘lessons on DVD’, booklets, clickers, rosettes and treats
    • Have your name and training details listed on our national website, benefiting from our powerful marketing and Sarah’s brand
    • Achieve certification in Sarah Whitehead’s ‘Clever Dog Company’ Method
    • Put your Certificate on your wall, book those clients and start helping people and their dogs. That’s what you were put here for!


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