Sarah Whitehead, BA (Hons), Msc

sarahSarah Whitehead is an international lecturer and pet behaviour counsellor seeing dogs and cats with behavioural problems on referral from veterinary surgeons across the south of England.

Sarah has an MSc in Animal Behaviour and is a full member of the APBC (Association of Pet Behaviour Counsellors) and APDT (Association of Pet Dog Trainers, no 00156).

She is also one of only a small number of specialists to have achieved the status of Certified Clinical Animal Behaviourist (CCAB) and is an Animal Behaviour Training Council (ABTC) Registered Clinical Animal Behaviourist.

Sarah is MD of Alpha Education – an organisation providing accredited education in the field of behaviour and training.

Sarah also runs the Clever Dog Company® chain of puppy and dog training classes, all based on the most modern methods of teaching both people and their pets with several branches now established across the South of England.


Books and media

Clever Dog cover CDC copySarah is the author of more than twenty behavioural and training books, booklets and videos including the best selling book, ‘Clever Dog’, published by Harper Collins (with over 65 five star reviews on Amazon!).

Sarah is a regular contributor to the specialist press, is a feature writer for Dogs Today, and is frequently quoted in the nationals.

TV appearances include C4 ‘Dogs – their Secret Lives’, ‘Pet Rescue’, two series of BBC ‘Barking Mad’, ITV ‘Give a Pet A Home’, C4 ‘Open House’ with Gloria Huniford, and Richard and Judy- to name a few!

Sarah is a favourite guest on numerous radio programmes including BBC Radio 4, (Woman’s Hour with Jenny Murray) and BBC Radio 2 (Chris Evans’ Breakfast Show).

Sarah’s passions!

As well as animal behaviour, Sarah has a special interest in human psychology. She is an NLP Master Practitioner (a branch of cognitive psychology) and has a passion for successful strategies in adult learning.

Sarah lives in Berkshire, with Tao the Collie/Jack Russell-cross, Jackson the Chihuahua-cross and Skye, the rescue Collie. She loves to teach them tricks and has fun trying to keep up with them at agility. Sarah also has two Maine Coon cats and has trained them to do agility too! (See the Clever Dog Company Facebook page for a fun video clip!)

privacy We value your privacy and would never spam you