We are passionate about dogs, cats and animal behaviour! Whether you're after the perfect puppy class, an inspirational book, or seeking the best professional advice about your pet's behaviour, we look forward to sharing our passion with you.

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Happy Owners, Happy Dogs!

It has truly helped me and family at home. I am deeply grateful for all the hard work and training they have provided me. It has truly helped me and family at home. I will be signing up for Puppy II Classes, so thank you in advance.
Rav Ghataore

About Sarah

Sarah2Sarah Whitehead is an international lecturer and pet behaviour counsellor seeing dogs and cats with behavioural problems on referral from veterinary surgeons across the south of England.

Sarah has an MSc in Animal Behaviour and is a full member of the APBC (Association of Pet Behaviour Counsellors) and APDT (Association of Pet Dog Trainers, no 00156).

She is also one of only a small number of specialists to have achieved the status of Certified Clinical Animal Behaviourist (CCAB) and is an Animal Behaviour Training Council (ABTC) Registered Clinical Animal Behaviourist.

Sarah is MD of Alpha Education – an organisation providing accredited education in the field of behaviour and training.

Sarah also runs the Clever Dog Company® chain of puppy and dog training classes, all based on the most modern methods of teaching both people and their pets with several branches now established across the South of England.

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Clever Dog Company - Sarah Whitehead shared Woof & Wag's photo. ...

If you are out walking your dog and see someone ahead with their dog on a lead, there could be a reason for it being on lead; it could be reactive, it could have fear aggression, it could be a nervous dog, the owner could be doing specific training with it, or maybe it just doesn't like other dogs getting in it's face and likes it's personal space. If you see someone ahead with a dog off-lead that they promptly put on-lead when they see you, there is a reason for this. Please... think when you are out exercising your dog, and consider and respect others. Allowing your dog to approach other dogs in these situations without asking first is irresponsible and rather ignorant. You don't know what damage could be done from a badly managed greeting. You may have the friendliest dog in the world, but not all dogs are the same.. Think, and ask first before allowing your dog to interact with unknown dogs.

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Sarah's latest book

The best liver cake recipe

Introducing a puppy to your cat

Choosing a rescue dog

Careers in pet behaviour

Children and dogs

Training classes

Two Puppies Same Litter

Second Dog

Pulling on the lead